The Music Of A Hardware Startup

Music and art represent the highest forms of human expression, and without them, life would be very dull. Music also happens to be one of the greatest tools for social evolution. I am primarily a Rock musician who has been playing professionally for about 25 years. Rock & Roll is, by its very nature, a form of musical resistance against entrenched power structures, and it’s also one of the greatest musical forms if it’s done with real intention. My career has allowed me to see and hear many other cultures around the world, including a fair bit of time spent with indigenous cultures. Those personal experiences have shaped my worldview on humanity and our natural state of balance with the Earth. It has also shown me the power of music as a force for social justice and change. The country I have seen the most of is, of course, my own — the United States. I love this country and her people deeply, and I have driven every major highway in the U.S., Canada, Europe, Australia, and some parts of Latin and South America. Sometimes it was in a van, other times in a tour bus, and occasionally on a motorcycle. I’ve experienced the world with my own eyes and heart, my own boots on the ground as the saying goes, and then I write about what I have come to learn from those personal experiences. The U.S. in particular has had some extraordinary musicians and songwriters who have, over the decades, brought about great social evolution with story-songs and political messages that have moved hearts and changed minds. When Woody Guthrie sang “Roll On Columbia” about the enormous Columbia River, he was expressing his love for the natural landscape of the American West. When Pete Seeger wrote “My Dirty Stream,” it was his alarm call to the industrial pollution that was destroying the Hudson River, a song that sparked the modern day clean up of the Hudson River Valley.

The thought process is mobility. Based on conversations with musicians in Nashville, Butera says the instrument is ideal for touring musicians because it encompasses a broad style of techniques and instruments. In that sense, INSTRUMENT 1 liberates sound from technique. It is similar to keyboards in that it combines the expertise of dilettante with the craftsmanship of an artiste. Segmenting Consumers And Raising Funds The dilettante and artiste are fundamentally different, however. Butera realizes this and has produced two versions of the same instrument, one aimed at professionals while the other is aimed at lay consumers. While they are fairly similar in their musical capabilities, the two versions of INSTRUMENT 1 are priced at different ranges. The higher-end version of Instrument, which is made from heirloom wood, is being considered for a price range that is around $799 and the average consumer version will, possibly, retail for $399. Those price points reflect general trends within the music industry. According to a report by the National Association of Music Merchants, sales of musical instruments is picking up post-recession. More significantly, sales for units priced at above $199 have been rising at a faster rate in the last two years than those for instruments priced under that price range.